JVC 55″4K Select Series, 60Hz, 3 HDMI, $399, receive 105000 PC pts ($105) = $364 after tax and pts

At Zehrs in Barrie and saw a JVC 55″4K Select Series LT-55EC3512 (60Hz, 3 HDMI, 2 USB) on sale for $399 + $16 ER Fee + tax. Bonus 105,000 PC pts ($105), so factor that in = $364 after tax and pts. Recognizing it has basic specs and never bought a TV from Zehrs before, but seems like a pretty good deal for a 55″. 30-day refund with receipt.

Front page of Zehrs flyer at bottom notes the points and there is a sample TV ad on last page.
No weblink to Zehrs but here is a similar unit at Visions

Any thoughts or suggestions of other better choices for the same size and price range?